Where campaigns run
- Google Search and Maps with location extensions
- Meta (Facebook and Instagram) with radius and interest targeting
- Connected TV and streaming audio for household-level reach
- Retargeting for prior website and profile visitors
Local Growth
Hyperlocal advertising that targets the customers nearest you
Radius-based and neighborhood-targeted paid campaigns across Google, Meta, and connected TV — measured by real customer actions, not impressions.
Hyperlocal advertising targets prospective customers within a defined radius or set of neighborhoods around a business location using paid channels such as Google, Meta, and connected TV. Success is measured through tracked calls, form fills, appointments, orders, and in-store redemptions — so owners can see which radius, neighborhood, or offer actually produced new customers.
How targeting is defined
- Drive-time or mile radius around each location
- Neighborhood, ZIP, and service-area layers
- Time-of-day and day-of-week windows
- Excluded areas where fulfillment is not practical
Creative that fits local intent
- Offer-led messaging matched to the customer's stage
- Location, hours, and directions front and center
- Different creative for new versus returning customers
- Clear call-to-action tied to a tracked destination
Measurement and optimization
- Attribution across calls, forms, appointments, and orders
- In-store redemption tracking via unique codes
- Weekly review of cost per new customer by radius
- Budget reallocation as data accumulates
Hyperlocal advertising results depend on category competitiveness, geography, offer strength, creative quality, and budget. No specific lead volume, revenue, or ROI outcome is guaranteed.