Direct Ordering for Restaurants

Third-party delivery apps captured the channel because they captured the customer. Recovering margin starts with recovering the relationship. The economics A typical $40 order on a delivery marketplace nets the restaurant roughly $26 after commissions, fees, and chargebacks. The same order on a direct channel — with the restaurant's own driver or a flat-fee fulfillment partner — typically nets $34–$36. The stack • Branded ordering page with menu and modifiers • Integrated payments • Flat-fee delivery dispatch • SMS confirmation and re-engagement The rollout Start with pickup-only on your own channel, then layer in delivery via a flat-fee dispatcher. Most operators see 15–25% of marketplace volume migrate within 90 days when the price-and-service gap is real. Our Restaurant Return™ assessment models the exact dollar impact for your store.