What gets tracked
- Phone calls via campaign-specific tracked numbers
- Web forms tagged with source, medium, and campaign
- Online appointments and orders with referral data preserved
- In-store redemptions using unique codes or offers
Local Growth
Campaign attribution for local businesses
Trace every new call, form, appointment, order, and redemption back to the campaign that produced it — and evaluate marketing spend by revenue, not clicks.
Local campaign attribution connects new calls, form fills, appointments, orders, and in-store redemptions back to the specific channel and campaign that produced them. Owners can then evaluate marketing spend by real revenue impact, reallocate budget from activity-only campaigns to revenue-producing ones, and make future decisions with evidence instead of guesswork.
How channels are separated
- Google Business Profile calls and directions
- Organic search versus paid search
- Social media, email, and SMS
- Direct mail, print, and radio via tracked numbers or codes
What owners actually see
- New customers by channel, campaign, and week
- Estimated revenue tied to each channel
- Cost per new customer versus average order value
- Which campaigns to keep, cut, or scale
Common pitfalls to avoid
- Using the same phone number across every channel
- Ignoring in-store redemptions from digital campaigns
- Judging campaigns on clicks or impressions alone
- Changing spend before enough data has accumulated
Attribution reflects the tracking configuration in place at the time of the report. No specific revenue, ROI, or customer-acquisition-cost outcome is guaranteed.